The Major Impact of Instagram, How Instagram impact on our society

Going by most of the articles related to Instagram one thing is clear, Instagram has impacted us & is being used by people for different reasons. We are living in a digital world which is dynamic & changes are happening very fast. The effects influencers have on people & how so much affliction has been caused by social media is something that is thought-provoking for all of us. Having said that we must also accept, Social Media sites have given us enough reason to smile & remain motivated. Let's analyze the status of Instagram as well as its impacts on our society by means of this post.

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The Major Impact of Instagram

Instagram is a photo & video-sharing social networking service. Instagram is owned by Facebook, Inc. Instagram came into existence in October 2010. This social media site was created by Kevin System & Mark Kreiger. The total number of monthly active users of Instagram  1 billion + & the total number of active daily Instagram users are 500 million +. These are staggering figures which speak volumes about the reach, power, influence, and popularity of Instagram.

Before we proceed ahead let's identify the primary purpose of Facebook, Twitter & Instagram.

Difference between Facebook, Twitter & Instagram?

Facebook lets users share their thoughts by means of text & pictures. Twitter enables people to express their views in text forms while Instagram provides the user with a platform to share Images & Videos.

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1.Pros & Cons of Instagram

One can analyze Instagram and it's pros & cons. On careful analysis, some of us might find that Instagram has more pros than it's cons & some of us might end up summarizing that Instagram's disadvantages outnumber its advantages. Both the school of thought may be backed up with thought-provoking points. In reality, the problem is not with Instagram. It is a very effective medium or platform if used in a productive manner. Now there are certain questions which are extremely pertinent for us to answer, Are we using it in the right manner? Do we really know how to make full use of it? Do we have the traits required to communicate in a positive manner? These are questions that need serious contemplation. If we know how to use social media sites like Instagram in that event we can draw a lot of benefits out of it. Instagram is as good as the user. Let's be very clear about it. If the user knows how to make full use of it then surely he or she can make it a very potent medium. On the other hand, we have another set of users who make use of such a platform for negative causes. If you use it to spread hatred & misuse this platform then the very purpose for which it was designed & developed goes into vain. It is a platform that is meant for global communication & strengthening our network & it also acts as a  medium that enables people to express themselves in a free & fair manner without any major restrictions.

2.Demerits of Instagram

A lot of people feel that Instagram may be misused by not depicting the true picture. For instance, one can upload a picture of a particular place depicting it as a very developed & neat place. In reality, certain parts of the same place may not be as developed as depicted in the picture, uploaded on Instagram. Is it not misleading people?

People can argue that these influencers may not portray the real picture. Picture of the wealthiest streets may hide the slum & poverty prevailing in that city. Everything will appear staged to a person who is not aware of the ground realities of that place or city. Is Instagram really responsible for this illusion? Yes, the majority of the people will take things for granted. They may believe most of the things posted by such influencers which is a biased perspective.

We must also keep in mind that whenever we pose for a photo we try our best to look good. In the same fashion, If somebody highlights the beauty of a place keeping aside the ugly part surely it cannot be compared with something which is inappropriate. Moreover, Instagram just offers a medium to depict things, what to depict, or how to portray a picture entirely depends on the user. It will be unfair on our part if Instagram is subjected to criticism for the same.

It is also widely believed that the conversion rate of turning prospects into customers is low on Instagram. Once again we must remember that showcasing the right picture in front of the right customer is extremely essential to enhance the customer base.

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Certain customer gets annoyed & they find it irritating with advertisement in their feed.
Instagram does not have a proper desktop version which is considered as another major weakness of Instagram.

Lack of privacy settings is also regarded as a major disadvantage of Instagram.

All along we have been trying to point out the reasons due to which certain individuals feel that Instagram is providing a platform to people to highlight things which are fake & it suffers from certain major weaknesses. Now let's try to figure out the plus of this medium. We must be candid enough to admit that Instagram helps people to interconnect in a gainful way. It helps us to follow people & even communicate with them if we can't do so in person. There are numerous accounts which are providing beneficial information & are fighting for the right causes. The only thing is we should use our Instagram account for spreading good messages instead of trying to copy people. We should not try to be someone else. Use Instagram as a medium for showcasing your skills & innovative ideas.

3.Merits of Instagram

The Instagram interface is convenient & attractive & can be operated with a fair amount of ease. The users find Instagram very appealing. Any interface which is complex in nature & difficult to operate will always be a huge disappointment & a cause of distraction. A good user interface always attracts the user & Instagram surely lives up to our expectations in this regard.

It enables people to showcase their photography talent. It won't be unfair to say, that it acts as a tool to gain popularity. The user gets an opportunity to introduce different hashtag ideas to ensure that their pictures draw more attention. Instagram is a productive platform for artists, designers, writers bloggers, etc.

For mass viewing of products, Instagram is undoubtedly one of the greatest mediums. One can exhibit his or her creative designing of products by utilizing this medium which in turn can create & generate leads for the business. The price & other associated features get an extensive view of the audience. The modern era belongs to digital marketing in business terms at least, no two ways about it. Instagram is bridging the gap between the sellers & buyers.

Instagram provides a unique opportunity to gaze at the interest level of the audience. This advantage is beneficial in business terms, as it helps the sellers to figure out which categories of products will get more attention.

Various visual features can be used to generate interest in the minds of the audience, so it's another big plus of Instagram.

By making proper use of Instagram, one can create brand awareness about the products.

Instagram offers great filters. It provides excellent filters. Filters added to the beauty of a picture. An amateur also appears like a professional owing to this feature.

Hashtag creates a buzz. It has made Instagram more colossal. There is no longer the need to put a long captions to draw attention. This feature has made Instagram a very popular & potent medium.

4 Some key features of Instagram:

• Image Editing.
• Private Messaging.
• Group messaging.
• Filters.
• Push Notifications.

Before we conclude let's quickly sum up why Instagram is so popular

Within a span of few years, Instagram has become a massive hit, especially amongst the younger generation, as they love to click photographs for almost everything they do. To speak the truth, the trend is so infectious that even people belonging to older generations are falling for it. In the above-mentioned paragraphs, we have already mentioned how Instagram is helping people to connect & showcase their talent. We have also stated that it is helping businesses to grow. So owing to all these factors, it's a big success & has been successful in establishing itself as one of the most preferred social media sites.

Conclusion

We must not try to mistreat the power of Instagram. No doubt, it has a wide reach. It connects people. It must be used not only for our own benefits, but at the same time it can play a pivotal role in improving the society & in making people more morally good & educated. Such social media sites have changed the world. Various categories of people are using Instagram. People with good intentions as well as bad intentions or negative thought processes are also found on Instagram. In fact, this statement holds true for all the social media sites including Instagram. If we use this medium productively in that event it will not only help the current generation but also has the potential to impact the future generation positively. So let's use Instagram in a manner which will yield maximum benefits to individuals, businesses as well as the society as a whole.

We must identify the power of this medium & use it in a constructive manner. Let's not be part of a world where narcissism is more meaningful than using fame & power to improve the world. Let's use such a potent medium for highlighting the true cause &  help people in whatever way possible. Let's bring a positive change especially in the context of social media sites like Instagram by using it properly & positively instead of faking stuffs & trying to fool people. Aware users must be encouraged to use social media sites & the one who lacks proper knowledge regarding the need to use such platforms in an effective manner must be encouraged to learn healthy practices & good use of all social media sites including Instagram.

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