Myntra's MyFashionGPT is Capable of Predicting Clothes You Are Interested In

Myntra's MyFashionGPT Is Capable of Predicting Clothes You Are Interested In Which Runs on Microsoft Azure

Myntra one of the major online fashion retailers is collaborating with Microsoft which will be useful in integrating generative AI into its shopping app. This will be a game changer in the way Indians shop for clothes.  The key element of this new feature called as MyFashionGPT enables the shopper to search using natural language instead of depending on keywords. This will open up new possibilities for discovering products so undoubtedly this is intriguing and will yield a positive outcome.

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It is powered by Microsoft’s Azure OpenAI Service, MyFashionGPT is capable of comprehending open-ended questions like “Show me clothes for a beach vacation” and it also returns relevant items spanning categories of beachwear, hats, sunglasses, and more.  It has a range that customers will look forward to in terms of options for shopping. The best part about this revolves around the fact that customers no longer will have to depend on matching specific keywords present in a product catalog.  This will surely have far-reaching effects both for customers as well as from the company's point of view.

How MyFashionGPT Enables The Shopper To Search Using Natural Language Instead of Depending On Keywords.

Myntra has stated that it organized a hackathon in February in order to determine how it could harness generative AI to find a solution to this "unsolved search problem" related to online fashion. The company also stated that ChatGPT's generative AI tech turned out to be the top candidate.

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Azure OpenAI Service provided the team the flexibility by virtue of which it got easier to compare different large language models and choose the best fit for Myntra’s use case. Myntra says that over the next few weeks, multiple teams refined the backend systems and user interface ahead of the launch alongside the platform’s End of Season Sale in May. Seamless integration with existing Azure infrastructure accelerated deployment. In a systematic method, things were taken forward so that better results could be obtained.

In fact, since its launch, MyFashionGPT has already started impacting how people search as well as shop on Myntra. So a positive picture started emerging. Not only this even the queries have broadened since the AI assistant interprets the intent behind vague search strings rather than focusing on matching keywords. Things are getting more streamlined adding more to the convenience of customers and in the process, sales will experience an upward thrust beneficial to Myntra.

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Another intriguing figure shared by Myntra is that its data shows shoppers using the AI assistant are 3x more likely to make a purchase. The assistant also helps discover complete looks, driving a 16% average increase in categories per order. These are figures which reflect the benefits of having such tools. You want to engage more customers in this competitive market so such measures goes a long way to support you in your attempt to establish your business credentials, as a business leader in your business domain.

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These developments have encouraged Myntra so it is actively working in terms of building new generative AI-powered features since it is crystal clear how beneficial such tools could be if implemented properly.

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Myntra’s Fashion GPT is already available widely on the app and customers can access the same from an icon to the right of its search bar. You can even type in particular requirements in natural speech and watch as the assistant intelligently produces a relevant list of clothing items you can shop for. Myntra wants its customers to get the best without any fuss hence it is working constantly on introducing such features.

Conclusion

AI generative tools are turning out to be highly productive. Myntra is smart enough to tap the potential in regards to the same. It is in the interest of Myntra to work on such tools to upgrade it further.  The business world is experiencing new developments. Customers' ease of shopping must top the agenda and Myntra is taking all the right steps in this direction to consolidate its position in the online market.

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