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Social Commerce : Advantages and Disadvantages of Social Commerce

Introduction-to-Social-Commerce

Introduction to Social Commerce: A New Business Trend.


You must have heard about e-commerce. It is a profitable avenue for businesses to reach the doorstep of customers. How about combining social media and e-commerce! How does it sound? When these two terms are combined to formulate a new way of online business then it is known as social commerce. This article will guide us on this topic. Go through it. In some way or another, it is likely to influence all of us as brands or consumers, so it makes sense to gather relevant information on social commerce.


Social commerce is a rapidly expanding business format. It gives the consumer ample opportunity to discover and purchase products from social media platforms. It also enhances our buying or shopping experience and makes it better, more engaging, and more interactive. The business world is undergoing plenty of changes. The consumer expectations are also getting bigger and it is extremely challenging to exceed customer expectations.

Information On Social Commerce: The Impact of  Social Commerce

If extended an easier means or platform to pick the product of their choice then this is something customers prefer the most. So social commerce is getting massive in terms of impacting the whole market ecosystem where the most important player happens to be consumers. Their preference must be given utmost importance and they must be offered an easy means of shopping. Social commerce is getting bigger and better when it comes to satisfying customers.


The practice of selling products or for that matter services directly through social media platforms is known as s-commerce or social commerce. It is a subset of e-commerce however what differentiates it from e-commerce is that it provides the environment or platform to complete the entire buying process in social media apps to the customers. The users get the facility to complete the entire shopping process through social media so it is preferred.

Introduction-to-Social-Commerce

The biggest plus is that under this arrangement digital storefronts can be created within the social media platforms so as a customer you don't have to leave the app. You can discover and buy the desired products. You see what has helped social commerce the most is that it offers the privilege of online shopping with the engagement of social media. 


It enables you to read reviews, ask for recommendations from online social networks, user can submit feedback, you can vote on product styles, and even discover products of your choice through tagged photos, videos etc. As a user, you are likely to fall in love with it since it is so very convenient. Some major social commerce platforms are Instagram, Facebook, Pinterest etc. Why social commerce is significant in today's business ecosystem? What it does is something worth looking into. It takes the customer closer to the brands leading to better engagement.


It boosts brand visibility and generates trust since user reviews and even recommendations act as social proof. It covers many business activities like product discoveries, royalty programs, reviews, ratings, transactions, etc.

The Advantages and Disadvantages of Social Commerce


It has some great advantages like a discovery-driven shopping experience, it extends seamless and comfortable way of shopping, the rate of conversion or sales is likely to be higher under this system, the traffic to the company's website is likely to be more and it also helps the brand to understand the consumer behavior and preferences through better analytics. Social commerce is beneficial and it creates a win-win situation for brands as well as the customers. Both parties benefit from it.

Introduction-to-Social-Commerce

Certain disadvantages of social commerce are, that there may be transactional fees for sales made, some users or even businesses have privacy concerns about how Facebook uses their data, the brands will have to accept decisions or changes made by the platforms, and if the market has reached a point of saturation then brand may have to invest heavily to stand out, there might be a limitation on the customization options by social media platform which may hamper the business prospects of a brand.


So there are certain reservations or concerns about social commerce. There is a need to mitigate these concerns. A robust system is something that strengthens the business and generates more faith and trust. So we must keep this point in mind. Social Media platforms, social commerce marketplaces, chatbots, messaging platforms, and Influencer marketing platforms are all types of social commerce platforms.

Conclusion


Social commerce is a concept that is gaining popularity and changing the way we prefer to shop or buy products of our choice. When we talk about e-commerce strategies then social commerce is an integral part of it. Social commerce has some weaknesses or concerns which must be eliminated. Social commerce will undergo more changes, there is a strong possibility that greater emphasis will be on video content, features, and functionality will become more robust, and we are likely to see that more brands may get associated with social commerce so that they can reach out to more consumers.

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