The Process Involved Getting Verified on Instagram & Obtaining a Blue Checkmark
A lot of people need help understanding that Instagram is not about photo sharing on social sites alone. It has more facets to it as well. It has a massive potential to support your business growth, as it has over a billion, monthly active users. If it is used smartly your business can gain a lot. This is where we tend to falter because we are often not familiar with the kind of support we can take from this platform.
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Of late, this platform has introduced and created a conducive environment by virtue of which content creators, marketers and business owners can highlight their products to their potential clients or customers. You draw a massive edge with this platform to expand your business prospects.
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If you have a verified Instagram account it will expose your business and create further opportunities for growth, but let's be clear about the fact that the coveted blue check is not given to all. Yes, if your account has got this blue tick it's always advantageous.
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This article is a serious attempt to familiarise our esteemed readers regarding the benefits associated with having a blue checkmark, how to get it and how to ensure your account on Instagram is verified.
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If you are wondering about taking your insta account to next level, read out this article and learn more about getting that famous blue badge. Also, make it a point to share your feedback in the comment section. Your support and guidance go a long way in motivating us to publish articles that could be of some value to you all.
Significance of Instagram Blue Checkmark
This badge is reflective of the fact that the user is an official profile. Impersonation is avoided therefore, nobody can be cheated that is why it's reserved for global brands, public figures and celebrities. Instagram verified sticker or blue checkmark appear next to the account name and it is also visible when the insta account owner comments on posts as well as in searches. So this blue mark is beneficial and it establishes the fact that the account is genuine.
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Certain accounts are likely to be impersonated especially if it is related to influencers or famous brands. You would rather prefer to deal with authentic people or brands therefore, an Instagram verification check gives you that assurance.
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It all started in August 2018 when Insta allowed users to request verification. The one who had the sticker reflected that the account had undergone a series of manual verification by Instagram itself. So it was a great initiative by Instagram.
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Once a request is made to verify the account, Instagram takes a call on this by considering quite a few factors. One such key factor is to determine whether a particular account has the probability of getting impersonated. Applicants needed to be public figures like celebrities, influencers, or reputed brands for blue checkmark verification.
Benefits of Instagram Verification
It makes sense to ask for verification if you are of the opinion that your brand is at risk of being impersonated. You draw plenty of advantages by getting a verified sticker. A few advantages of the same are stated below for your ready reference.
The Blue Checkmark is Beneficial in the:
1. To increase brand awareness.
2. To ensure the protection of your brand's reputation.
3. To enhance brand awareness.
4. To increase the trustworthiness of your brand.
5. It makes your brand more accessible on social media.
6. It lets your account appear at the top of search results.
The aforesaid point goes on to reflect the significance of a verified badge and how you can expand and enhance your brand awareness, as it makes a huge difference.
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Eligibility Criteria for Instagram Verification Badge.
There are specific criteria for getting the blue checkmark mentioned below :
1. The Account must be Public: Such blue badges are for public figures or celebrities, not for private profiles.
2. The Account must be Authentic: It means it has to represent a registered business or entity or must belong to a real public figure.
3. The Account must be Complete: It means that there must be a Bio, profile photo and a minimum of one Instagram post on the feed.
There are other important factors worth considering. The terms & conditions of Instagram must be respected, your real name and true documents must be used, community guidelines must be given utmost importance & accurate account category must be chosen.
Conclusion
Undoubtedly having a blue checkmark goes a long way to strengthen and establish that your account is authentic which brings plenty of advantages as stated above. So go for it and solidify your account and in the process give maximum exposure and growth opportunities to your business initiatives. By now you must have realized why this blue checkmark holds so much importance in the Instagram platform.
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