The TOP Six Crucial Site Factors That Affect Your Search Rankings -SEO

The TOP Six Crucial Site Factors That Affect SEO Search Rankings (Google Rankings).

You want your website or channel to be at the top which is understandable however, is it so easy? Well, it is governed by some key factors. It's important to know about these factors in order to fine-tune your site & make it more attractive. How do you do it? Million-dollar question!

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We will assist you in this regard. Go through this post and you will be subjected to some nitty gritty considered important. Let's get started.

Google is hell-bent on ensuring that its users get the best which of course makes sense, being such a reputed & massive entity. Google will press hard for quality. They have all the reasons for it. Google's ranking methodology will undergo a lot of changes in accordance with time, user preference & other factors impacting the interest of the business. Having said that let's be very clear in our mind that it is certain basic on-site factors that must be emphasized.

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Let's Analyze the 6 on-Site Factors that will have a Bearing on your SEO Ranking.

1. Content Rules the Roost

The only means by which Google can judge you is your content. Your content will determine your ranking. Good, quality-oriented, purposeful & knowledgeable content will always give you a huge edge. Google will focus more on quality content while ranking. Irrelevant content lacking the necessary vigor or vibrance will not make it to the top. Your content must be unique & informative. If the content on your website is not up to the mark or is substandard then no way it will feature in Google's ranking. It is as good as a product having no takers if it lacks quality. So your emphasis must be on having quality content. If you compromise in terms of content then you are set to lose a lot instead of gaining. So be wary of this fact and ensure the quality of your content.

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2. URL has to be SEO Friendly

Make it a point to ensure that your URL is SEO friendly. You might be wondering why so! Well, it is significant. It is relevant, easy to understand, and brings clarity and cleanliness. Avoid random text in the URL. It has to be very structured and clear. It should give a fair bit of an idea about the domain it covers. Therefore, the name of the website must be suggestive of the same. It could be a service page or it may cover sports-related agenda etc. You can't afford to neglect the fact, that keeping your URL simple & clear is extremely vital in the context of ensuring that your website gets enough attention and is ranked accordingly.

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3. Title & Header Tags Matter

Remember, your title & header tags matters to a great degree in optimizing your website for Google. Google would like to know which keywords & key phrases are important for you. What you can do is,  you can add these by including these words & phrases within those tags. Be mindful of this piece of advice. This point must draw your attention.

You can fall back on various header tags in order to highlight content like H1, H2, H3, etc. Each of these header tags carries its own importance & of course, H1 is the most important one.

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Title & header tags will go a long way in serving your website. This is one key factor, worth incorporating.

4. Make it a point to Optimize your Content for the Right Keywords & Phrases

Bit of a research will help you to identify the keywords or phrases that can boost your content. If you know for a fact, which keywords & phrases are significant in the context of your content then you will surely be in an advantageous position. Check out the relevance of the keywords being used in relation to your business, as it is essential.

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5. Speed Factor can't be Omitted

Page load speed is always a crucial factor in determining & ensuring the success of any website. Your website must have the capacity to load instantly. Any delay in this regard is good enough to increase the bounce rate, as it acts as an irritating factor to the user. If your website takes a reasonably long time to load in that event, expect people to stay out of there. They will rather leave it without any second thought. It has the capacity to impact your SEO adversely and you will end up losing plenty of potential customers. Therefore, the speed factor must be given utmost importance.

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6. It's Advantageous to use an XML Sitemap

Google will find it easier to crawl & index all the web pages on your site provided you have an XML sitemap. It comes in handy in understanding your content as well as the layout of your site so its significance can't be undermined.

Conclusion 

The ranking is your priority so the key points suggested out here in this article must draw your attention. You must apply the suggestions to strengthen and improve the ranking of your website. You want Google to rank your website highly so it must have the necessary merit, style & other key elements for it. The success factor in this context depends to a great extent on incorporating the points discussed in this article. Kindly share your feedback in the comment section below. We would like to take this opportunity to thank our esteemed readers for their support.

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