The Complete Guide: How to Make Mobile Optimized Website.

 

The Complete Guide to Mobile Optimized Websites

The web is experiencing a new trend, as it is getting shifted to mobile search. It is quite obvious a major chunk of users prefer surfing the internet on their mobile phones. There is a reason as well behind this shift. This is happening primarily due to the speed and flexibility factor combined with the greater convenience of using mobile phones.

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The significance of mobile is increasing at a greater pace. It is becoming more important than ever before. So in such a scenario, it is imperative to have a mobile-friendly ecosystem. It has become a prerequisite for success so a mobile-friendly environment is a must for your website to flourish.

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You may be in two minds about whether to leap to mobile optimization & if so, how to go about it. You may have certain reservations & questions regarding its implementations. The point stated below will clear the picture and will guide you immensely in this connection. So let's get started and know more about the same by reading this article till its end.

Reservations & Questions regarding its Implementations

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1. Make it Responsive

Everybody loves to settle for the most advanced and best arrangement & if this is the case then it is imperative you are also looking for the most feasible option for your website. One key factor worth notifying out here, your site must be able to work on every sized screen. When we talk about a responsive website then we are looking at an arrangement whereby the website is flexible enough so that it can adjust to users' screen size irrespective of their device. Customer experience holds the key, it is of paramount importance. So being able to offer the users the comfort that they are looking for by providing a responsive website, goes a long way in satisfying the users.

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2. Mobile Search will get Preference in Comparison to Desktop Search

If you see the user preferences & pattern of use, you will get to see a distinct trend. This trend reflects that in times ahead mobile search will be a more extensive and widely used phenomenon in comparison to desktop search, in fact, it is already visible. So the way you will choose to approach your mobile-user experience will define, dictate and influence success to a great degree. People love to tap their phones and extract information instead of doing the same on the desktop. You should keep this point in mind.

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3. You are likely to Harm your SEO if you decide not to go Mobile

Google has made it pretty clear, that there will demotions in the ranking of a site if it is not found to be mobile-friendly or is misconfigured when it comes to being mobile optimized. So the writing is on the wall for everybody to see. You don't have any choice, but to go mobile.

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The demotions will surely impact mobile search results, but with 40 % of traffic being generated on an average from mobile, ranking within the mobile search results for your chosen keyword must draw your attention.

Google knows for a fact, how important mobile is in the context of Mobile SEO therefore, it is taking the same very seriously and will keep a close watch on this, as it is crystal clear mobile search is becoming more dominant. It cannot be kept aside. It must be given due priority in order to meet the challenges.

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4. Speed is a crucial factor

You don't like staring at the screen and waiting for the result to poop up. You want things to appear quickly on your screen. If we talk about facts & figures, we will have to consider that 81 % of mobile searches are driven by speed and convenience. Assuming your website loads slowly on a mobile device, will it add to the superior customer or user experience? It's obvious the users will have a strong reason in this event to leave your website and this is something you can ill afford. You don't want to push away or chase out your potential customers so being able to track the speed and take necessary measures to keep it healthy will always give your website an edge.

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Let's be very clear, attracting users and retaining them is highly challenging. The margin of error in relation to this point is very less or narrow. Everything boils down to user satisfaction. The more users feel comfortable using your website, the better it is for you. Being able to offer them superior experience must be at the top of your agenda. You have to be innovative, yet conventional in figuring out the reason that can draw the attention of your users. Stick to the basics stated in this article, but do a bit of experimentation at times, just to see whether it enhances the prospects of your website further.

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Conclusion

A mobile-optimized website is the need of the hour. It adds to a better user experience and makes the user more comfortable. The suggestions offered in this article will surely help you ensure that your website is mobile optimized. Since the users are moving towards mobile for surfing the internet so in such a case, we will have to offer them the facility of accessing the website in a comfortable way on their screen. Desktop searches are on the wane and it is being replaced by mobile search. You have to be mindful of this fact & incorporate the points stated in this article in order to ensure that your website maintains a healthy ranking. Kindly share your views in the comment section below.

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