What is Digital Media? A Field With Enormous Potential

What is Digital Media? A Field With Enormous Potential and Importance.

Media is considered the fourth pillar of democracy. Its independence & transparency is imperative for a progressive society. It must not operate under the influence of any political entity failing which the purpose of media will come under severe scrutiny serving very little to the cause for which it has been made operational.

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There are Three Types of Media

• Print Media
• Electronic Media
• Digital Media

Print Media includes Newspapers, Magazines, Journals, etc. Electronic media consists of TV channels and Digital media is a relatively new concept.

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We will use this article to study Digital media. You must have come across this term, but many of us are unclear about it. So let's get started. You all are requested to kindly share your feedback on this article in the comment section.

There are Three Types of Digital Media 

1. Paid Media
2. Owned Media
3. Earned Media

Anytime anywhere if you watch a video, podcast, audiobook, music, or advertisement, you are actually watching stuff related to digital media. This explicitly confirms how digital media is associated with you. You are never away from it. Its presence and influence are too strong to keep aside, as most of the time you are watching stuff either directly related to digital media otherwise a by-product of digital media. When you open a web-based system or app, you are consuming digital media, be very clear about it.

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During the second half of the 20th century, the world stepped into the digital age. The progression wasn't very rapid early on. Till 90's things were analog. As the internet was made available on a large scale, the process of digitalization suddenly speed up. At present it's hard to find people who don't access any digital media device.

Digital media is evolving pretty fast due to innovations in technology. Digital communications have become widespread in the office. When we come back home, a lot of us prefer to play a video game or stream a show. People look pretty much at ease talking to their home assistant in order to find out more about weather forecasts. As we move into the future, we will see that digital media will be more dominant in the context of our life and we will be heavily dependent on it.

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It's imperative to know that due to the advent of the digital era things have undergone a lot of changes. Remarkable progress has been observed in this domain. New devices and means of transmission have changed the entire ecosystem making things faster and more convenient.

Digital Media at Present Encompasses One of These Subgroups 

• Audio. 
• Video. 
• Advertising. 
• Social Media.

Digital media enhances the earning capacity of people like YouTube. In fact, in 2020, YouTube, Vimeo & Twitch had a huge viewership rate of around 27.9 billion hours. This ratio goes on to reflect that business potential with such platforms is enormously enabling people to make money. Digital media also offers other career options in the form of Content Creator, Video Editor, Animator, Multimedia Designer, Social Media Manager, Digital Media Specialist, Web Designer, etc. So you can very well gauge this is a large industry, capable of creating new avenues for business and jobs having immense potential and prospects.

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Since we are Discussing Digital Media, We must look at the Major Companies related to it. 

• Google. 
• Apple. 
• Netflix. 
• Twitter. 
• Facebook. 

Since Digital Media is expanding fast so you will find more companies that will venture into this field. These companies will invest more which will upgrade the overall quality providing better services to the viewers and living up to the expectations of consumers and even exceeding them. 

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When we talk about digital marketing, we must be aware that the advertisement delivered through digital channels like E-Mails, Social Media, Search Engines, etc are all part of it. For digital marketing, you must have Digital Devices, Digital Platforms, Digital Technology, Digital Data, and Digital Media. If you want to make a name for yourself as a digital marketer then you must possess the following skills.

Sound Knowledge of Social Media

• Tech-savvy. 
• You should have the capacity to identify & ascertain the requirement or expectations of the viewers or customers. 
• You must be good at analyzing data. 
• Your organization & project management skills will be a great asset to you as a digital marketer.

Conclusion

It is estimated that the employment scopes in relation to digital media will go up sharply. That's why many people are enrolling in various courses related to digital media which will make them more competent in this field. This industry has a lot to offer. It's obvious, no one wants to lose out. Be it companies or individuals everybody would like to associate themselves with Digital Media provided they have the necessary skill sets and expertise. You can even work from home and still make money easily so it offers a flexible working environment and assist you in becoming financially independent. If we say, the future belongs to digital media then this statement will not be an overstatement. 

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