Big Generative AI Announcements and My AI - Snapchat Summit 2023

Snapchat Summit 2023: Big Generative AI Announcements and My AI -@tag

Nobody wants to miss out on the opportunities being offered by Artificial Intelligence ( AI ).  It's a great boon to incorporate AI in various systems to make it more robust and productive. By embedding AI in various systems, you can draw plenty of benefits so there is a general consensus on this which makes sense as well if you can make stuff more pragmatic, fast and efficient then why on Earth will you not go ahead and be a beneficiary of the same.

Read Also: How to Get Verified on Instagram in 2023 and Obtaining Blue Checkmark  

Snapchat has also decided to cash in on and make full use of AI by embracing it. The company unveiled My AI, a playful AI chatbot powered by Chat GPT recently. It is an open secret,  if you want to be a big tech company then you will have to fall back on AI. It is in fact becoming a norm so any company and every company wanting to become a tech giant will have to resort to AI technologies,  largely due to the fact that it offers superior facilities.

Read Also: How to Monetize Your YouTube Channel: FAQs About YouTube Monetization 

Snap Summit 2023 is the annual event for new features, innovations & tools for developers, the company is planning to expand the feature list for My AI, and certain other features will be launched as well. So let's check out these features and know more about them.

Introduction to My AI:@tag

At the outset let's introduce to you My AI. It can be termed as an experimental chatbot that is powered by Chat GPT. Although at present only the subscribers of Snapchat + can access the bot, however it will be in public domain very soon. My AI will be accessible globally for all users. My AI is offering some splendid features you can customize its look, name the bot and begin chatting. In fact, if you want you can also invite AI to be part of your group chat and summon it with a simple "@' tag. Isn't it intriguing! Such facilities will surely tempt the users hence new innovative methods are being employed.

Read Also: The 7 Most Common Social Media Mistakes You Should Avoid in 2022  

Another advantage worth mentioning here is that My AI will also be leveraging the power of generative AI for the purpose of creating and sending snaps back to you when you send it a snap. Further, My AI will now have the ability to pull place-back recommendations for you from the snap map as well. It would be able to suggest relevant lenses. When you need a bot to suggest weekend activities for instance then this will come in handy.

Read Also: The Impact of Digital Media Technology on Our Society

In this event, the users were categorically informed that Snapchat has made behind-the-scenes improvements to My AI. The idea behind such reforms is to improve the chatting experience. Now the bot takes into account the community guidelines very strictly and the age of snap chatters is also taken into consideration. These are measures that are highly advanced and will turn out to be pretty useful to the company as well as the users. These steps are innovative and forward-looking.

Read Also: What Exactly Would You Like to Achieve from Social Media?

Snapchat has to Add Generative AI to Lenses

Snapchat has also decided to add generative AI in its lenses so that a new generation of filters can be powered. Lenses will be enhanced in such a manner so that it fits the context of a photo or video captured by a snap chatter. The idea is to work through a combination of visual understanding of the scene in focus and API that is capable of understanding factors like the time of the day or the local weather. So you can figure out the degree of advancement such technologies will bring to the table as far as Snapchat is concerned.

Read Also: Facebook Login- Facebook Positive and Negative Impacts on Society

Snapchat AR Enterprise Services ( ARES)

Recently the company announced a new business called AR Enterprise Services ( ARES). This is going to be a great boon for the retailers in particular, as it intends to equip them with tools that will enable their customers to try on those items at home - in apps outside of Snapchat. In the partnership summit 2023, another new ARES has been announced called AR Mirrors. This will allow businesses to leverage AR in their physical spaces. Customers can try out these products at these stores instead of waiting in lengthy trial room queues. So surely this will create a better business environment and ecosystem. Will yield benefits to both the businesses and customers.

Read Also: What is Twitter and How to use your Twitter Account? A Guide to Twitter

Some New Snapchat features

Now with Snapchat, you get the facility of sharing your location more easily and checking out 3D landmarks on the Snap Map. It is also bringing new features so that there will be marked improvements in its video and voice calling, Snap Map, and even stories. You can use calling lenses. It will ensure that you appear together in one frame with your friends. If you want to let others know about your late-night adventures then you can use the "After Dark' story feature and even join communities with your friends. The whole thrust is on making the app more entertaining and giving you a better and more fun-filled experience.

Read Also: The Major Impact of Instagram, How Instagram impact our Society

New Tools for Creators on Snapchat

Snapchat has got something for the creators too. Creators can discover 'can't miss' restaurants and can now tag locations in Spotlight Snaps. Creators can add a Linktree which is a link in the bio platform to their public profile. Another tool that has made Snapchat more interesting is a tool that suggests Sounds pair with Lenses to make Snap more expressive. Therefore, you can see for yourself how Snapchat is trying to upgrade its functioning by offering better facilities and AI is surely adding more to it. This is why AI is being used as a tool to make stuff more interesting and productive.

Read Also: Microblogging Site in India Koo App, Advantages and Features  

Conclusion

The measures mentioned above goes on to reflect the fact that Snapchat wants to gain more in terms of efficiency, productivity and customer satisfaction. The key is to win over new customers and retain previous customers. In such a case, you will have to be extremely innovative. A new mechanism must be formulated to create a win-win situation, especially for the users by adding new dimensions and features. Snapchat is surely not lagging behind in this context. It is taking all the right steps and moving in the right direction. It extensively uses AI-powered tools and technologies giving a massive edge to its business expansion plans. The crux of the story is, you can't adopt a regressive policy rather a modern, sophisticated, robust, and smart means of business will help you to grow and for this purpose, AI is the way forward. 

Read Also:

• The Top 3 Dynamics Entrepreneurial Uses of Artificial Intelligence Tools 
  
• What is Big Data? The Characteristics and Advantages of Big Data? 
• The Top 3 Advantages and Disadvantages of Artificial Intelligence (AI) 
• Top 5 Latest Trending Technologies You Need to Know -2022 
• National(India)Strategy on Artificial Intelligence by NITI Aayog  
• Biocomputer - Innovative Technology for the Future    
• Few Human Abilities Cannot Be Replaced by Artificial Intelligence 
• What Is Chat GPT? Everything You Should Know About Chat GPT