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Synthetic Media: Next Big Thing in The Digital World
When we talk about emerging trends or the next big thing in the digital world then we see that things are transforming pretty fast. Something new or the other emerges frequently in the digital world. The introduction of new technology is good for the users. We must keep a close watch on the upcoming or next technology likely to be unleashed sooner or later, so that we can draw maximum benefits. In this connection, it is pertinent to mention that we must keep ourselves apprised and enlightened with the latest as well as the next big digital technology. We have to keep pace with the various progress and the next technology in the pipeline.
When we talk about the next big technology, we have to talk about "Synthetic Media". It's a new term; however, it will be the next technological innovation worth keeping a close watch on.
Let's dive into This Technology in order to understand the nitty-gritty of this Technology.
When we talk about content created by Artificial Intelligence ( AI) and Machine Learning algorithms, we are looking at Synthetic Media. This technology has the capacity to transform the media landscape. It offers some major gains in the form of better content creation and accessibility, and we can experience new forms of creative expression.
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Types of Synthetic Media :
Deepfakes.
Generated text.
Synthetic audio
Generated images.
Uses of Synthetic Media
Personalized creation is possible by means of Synthetic media. Not only can it play an important role in Education & Training by facilitating immersive learning experiences like Interactive tutorials. It also enables accessibility of content for people with disabilities, eg, generating audio descriptions for visually impaired individuals. It is also regarded as handy in generating video, music, and audio for various industries, which include advertising and entertainment.
Synthetic media has plenty to offer; there can be no two ways about it. It is beneficial, but is it too foolproof? Is everything cozy about this technology, or does it have any loopholes? For the unversed, we must mention that it suffers from a major weakness. The most worrisome aspect of Synthetic media is that it can generate fake or deceptive content that has a negative impact. False representation of information or people can mislead the audience, so this element of Synthetic media is surely not very healthy for the individuals or society as a whole.
Further, there are other points of Synthetic media worth looking into. There could be a dispute related to the ownership of a particular content. AI-generated content may not have a clear owner, so multiple individuals may claim ownership of a given content. Authenticity of the content is another factor, as there could be suspicion about the originality or authenticity of AI-created content. It can be used to spread misinformation as well. There is a need to look into all these loopholes and mitigate them. A proper policy or strategy will go a long way in making this technology more competent.
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Conclusion
It's early days, or we can say, Synthetic media is in its infancy. Some companies have started using it for training purposes and video-making. As stated in this article, it has the potential to offer plenty of benefits; however, it suffers from some weaknesses as well. A proper framework or strategy to curb the loopholes of Synthetic media will make it more potent.
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