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5 Reasons Why You Should Start Email Marketing and Its Benefits
Email marketing is still one of the leading online marketing strategies. It is considered pretty useful owing to its reach, but before knowing more about email marketing, we need to understand online marketing, as email marketing is part of online marketing.
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Online marketing pulls business, it is one of the most viable marketing campaigns. The return on Investment ( ROI) is pretty healthy in online marketing that's why it gets preference. It is a leading online marketing strategy, worth trying. It is regarded as one of the most efficient marketing solutions. It helps the company to enhance its reach and bring a larger section of people into its fold.
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It uses the internet, digital technologies & digital devices to make this form of marketing potent. Content writing, blogging, email - marketing, social media marketing, affiliate marketing, SEO, and video marketing are all widely used for this purpose. If you are still wondering what is online marketing then the easiest description for it would be" The method of promoting your service or product by means of the internet is regarded as Online Marketing."
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In this article, we will discuss the reasons that prompt people to go for email marketing. As stated above email marketing is part of online marketing and is widely used. Why? Let's study this article in order to get a broad view of email marketing's needs.
5 reasons which prompt people to go for Email Marketing
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1. Vast Scope
The number of people who uses email account for various purposes is very high. You will be astonished to know that more than 3.5 billion email accounts are there all over the world, out of which around 91% check their email account at least once a day. This figure is staggering for marketing purposes. This goes on to reflect you have a huge database of existing client emails. What you need to do is fairly simple. Make use of these emails for expanding and enhancing your business prospects. You can create better brand awareness as well as drive more people to your website. The scope of email marketing is vast. Being able to tap the potential associated with these forms of marketing can help your brand in a massive way. It is colossal so what are you waiting for especially if you are looking for means to increase the reach of your products!
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2. Bigger Reach
If you analyze the reach of social media and email then you will see there is a distinct difference between the two. When we talk about social media, its reach is dependent on the number of followers you have. Moreover, all your followers may not see your content so the actual number is considerably less.
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Although all the recipients of an email may not check it, it is obvious it will reach the recipient. You can argue by saying every recipient may not check the email, but still, a major chunk will go through it. So it is obvious the reach of email marketing seems higher.
3. Return on Investment is Higher
Return on investment ( ROI ) is always an important factor. If any strategy is devoid of good ROI then it will have no takers. When you analyze the business world, you will come to know that one prominent factor that drives businesses is the outcome or result. Since ROI is higher in email marketing so business house prefers to invest in email marketing. Yes, email marketing is time-consuming, and needs a lot of effort and cost involved with it, but the estimated ROI is around $40 for every £1 invested for email. Most marketers are of the opinion, that email marketing is one of the best marketing strategies so it gets preference.
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4. Widely Accepted
It is a fact that the majority of email marketing messages are usually welcome. A lot of cyber rules and compliances are there to safeguard the interest of users and their data is protected accordingly. Receivers have the option to click unsubscribe buttons thereby users decide who they receive messages from. Users have the final say when it comes to receiving messages. Users can subscribe and unsubscribe as per their interest which is always a welcome relief from the user's point of view. We wish to share important data out here, even if the emails are promotional in nature still 77 % prefer to receive promotions by email, and 4% like to accept promotional posts on Facebook. This reflects the broader acceptance of email promotions of any product or service.
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5. Better Analytics
Social media suffers from weakness when we talk about the analytics department. Yes, with the passage of time there has been improvement in this regard, but not good enough when compared with the metrics provided by email.
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Be it a case of tracking sales, calculating growth, dealing with complaints, or ROI from sales, email marketing strategies seem way ahead having certain distinct advantages. You can very well question and challenge that other online marketing gets spotlights as well, but from a delivery point of view, email marketing seems to enjoy an edge capable of offering excellent results across various industries.
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Conclusion
This article has thrown enough light on the significance of email marketing and its benefits. If you are planning to launch marketing campaigns then you should seriously think about incorporating email marketing as a means to reach out to new prospects. Kindly mention your point of view on this post by stating your views in the comment section below.
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I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article. email marketing with video
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