10 Signs That Point To Poor or Bad User Experience on a Website

10 Characteristics That Point To Poor User Experience

A good user experience is a key for business in online mode. Any website lacking in offering a good user experience will not be able to pull off things as expected from a business point of view. A website with a good user experience will be efficient, effective, meaningful & informative. The content will be updated & useful. The points stated below will cause more harm to your website than any other things so be wary of the following points.

The points Stated Below will Cause More Harm to your Website than any Other Things

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1. Perplexing Navigation

If the layout & navigation of your website is perplexing, if it is not clean and easy to use then it will cause inconvenience to the users & lead to dissatisfaction. Such a situation will annoy your users, as it creates hurdles for the user to find out exactly what they are looking for. This is a key point worth looking into.

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2. Imposing Things on Users

Don't impose or force things on customers just because you feel it will help your cause. It has been observed certain websites open popups thereby encouraging the users to do something like register or for that matter compel the users to like their social page. Don't commit such mistakes, users are free to leave your site without any reason, on top of it if you force them to do things they are not willing to approve then it can lead to doomsday for your website. Influencing people to act against their will and interest will be detrimental to the interest of your website so don't act smart in such cases.

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3. Don't Complicate Your Stuff

In the pretext of modernizing or advancement, if you try to complicate things then it will have a negative bearing on your website. Just to make things unique & more creative, don't add a lot of animations or other stuff. Your website must not appear complex or else it will push away the users. Making the user experience more complex does not augur well for your website. The basic expectations of almost all users remain the same. The users look for simple & fast user interfaces. Don't do gimmicks to bring in more users.

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4. Lacking Vital Information

Take a simple case, a user reviews your product & shows interest to procure it. He or she wants to contact you, but your website does not contain your contact details. Do you think it will please your customers? No, instead it will annoy the users. It is imperative to add key contact information like contact number, office address as well as other relevant online contact information throughout your website. It will be beneficial from a business perspective.

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5. Overflow of Information

You want to add as much information as possible to your website to entice your users. Do you think by cramping all the information you are bringing in clarity? Certainly not! You are instead adding to the confusion. You should be channelizing your efforts to ensure that your website must be clean, well organized, and systematic. You should try to develop your website in a manner that makes it easier for the users to trace/identify things they are looking for in a hassle-free way.

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6. Sales-Oriented Endeavor

If your website revolves around highlighting your products and is not informative enough by any stretch of imagination in that event it will create an adverse impact. If you sell yourself all along with hundreds of call-to-actions on the homepage and you appear least bothered about including key information then how do you keep your audience engaged? Food for thought! Don't use your website as a platform to pitch your product all the time. If you do so at times, it must look natural and should be inclusive of information considered relevant from the user's point of view.

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7. Poor Content

The content included on your website will entice the users to check out more details. The users need information, you got to provide them the same in the best possible way. If your content is compromised in terms of quality and information then no way you can expect to see a positive outcome of the same. Be focused & concerned about the quality of content and information posted by you on your website. 

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8. Outdated Content

Customers look for trending and up-to-date information. Outdated information hardly interests potential customers. Having a modern design with all updated information stated on the website will pull people towards your website. It will be a cardinal sin if you fail to keep your website updated. Outdated content must be thrown out of the window. No place for such information on your website.

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9. Not having a Mobile-Friendly Mechanism

You get the bulk of the traffic to your website from mobile devices. If your website is not mobile optimized then you are staring at a potentially dangerous situation. Your traffic takes a hit and you can ill afford the same. It adds to your bounce rate and creates negative word of mouth about your products. The majority of the user prefers to check out the website or other online stuff on mobile so no way you can ignore this point. You will have to look into it and can't keep it in cold storage. It's important that your website is optimized for mobile viewing. Such a mechanism will give the necessary thrust to your website needs.

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10. Loading Speed Not Satisfactory

Nobody loves to hang on for your website to open up. If you keep users waiting so that in the meantime your pages will load then surely it will compel the users to avoid, visiting your website next time. This puts doubt in the user's mind, in extreme cases the users may even think it's not authentic. 

Conclusion

The 10 points included in this article are basically pointers that guide you to avoid committing mistakes impacting your website negatively. Go through these points and see how you can improve further in strengthening your website & make it more prudent. A robust website containing all the traits that users look for will always be fruitful. You all are hereby requested to share your views in the comment section so that we can make things more useful for our esteemed readers.

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